New KPop Demon Hunters toys are here: Little People, LEGO set and more
“KPop Demon Hunters” merchandise continues to grow as a major wave of toys arrives at retailers. Mattel, Fisher-Price and LEGO are expanding the hit Netflix franchise with fashion dolls, collectibles, action figures and building sets inspired by the film’s characters and memorable scenes. Here’s a look at the newest “KPop Demon Hunters toys” releasing right now.
The KPop Demon Hunters merchandise lineup is growing. After debuting apparel, accessories and collectibles, as well as a very successful KPop Demon Hunters McDonald’s campaign, the franchise is now getting its biggest wave of toys yet.
New KPop Demon Hunters toys
Below, we’ve rounded up some of the newest KPop Demon Hunters toys, including who they’re best suited for, where to buy them and when they’re launching.
Mattel KPop Demon Hunters fashion dolls
Launch date: Available now (late June 2026)
Best for: Kids
Where to find: Target, Walmart, Amazon and Mattel Creations
Price: $26.99 each
The first wave of fashion dolls includes Rumi, Mira, Zoey and Jinu in screen-inspired performance outfits. Each doll includes character-specific accessories and detailed costumes based on the film. They’re designed primarily for play but feature enough detail to appeal to fans who want to display their favorite characters as well.
from Mattel
Fisher-Price Little People Collector sets
Launch date: June 22, 2026
Best for: Kids at heart
Where to find: Mattel Creations, Walmart and select retailers
Price: $19.99 (HUNTR/X) and $29.99 (Saja Boys)
The adorable Little People Collector line gives both HUNTR/X and the Saja Boys the signature Fisher-Price makeover. Although inspired by preschool toys, these sets are designed as display collectibles for older fans. Their compact size also makes them perfect for desks, bookshelves or entertainment centers.
LEGO Derpy Tiger & Sussie Bird
Launch date: Aug. 1, 2026
Best for: Kids at heart
Where to find: LEGO Stores, LEGO.com and select retailers
Price: $69.99
LEGO’s first “KPop Demon Hunters” set focuses on fan favorites Derpy Tiger and Sussie Bird. The 825-piece set features poseable limbs, interchangeable facial expressions and playful accessories pulled directly from the film. LEGO has also confirmed this is only the beginning of its “KPop Demon Hunters” collaboration, with more sets planned in the future.
From LEGO.com
KPop Demon Hunters attractions and experiences
The franchise is making the jump from streaming to in-person experiences. Later this year, Netflix House in Philadelphia and Dallas will debut KPop Demon Hunters: The Immersive Experience, featuring themed environments, interactive activities, photo opportunities and exclusive merchandise inspired by the hit film.
Mattel is rapidly expanding its location-based entertainment business with Mattel Adventure Park destinations in Arizona and Kansas City, as well as a new chain of Mattel Wonder Indoor Waterparks, with Orlando planned as the first location and additional parks announced across the United States. Those attractions currently focus on Mattel-owned brands like Barbie, Hot Wheels and Thomas & Friends, and no KPop Demon Hunters experiences have been announced. But wouldn’t it be absolutely golden if they did work something out?
As KPop Demon Hunters continues to grow beyond the screen, we’ll be watching for more announcements, immersive experiences and any future theme park developments. Stay tuned to Attractions Magazine for updates on this rapidly expanding franchise.
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