(Live updates) “Toy Story 5” Roundup Reveal Week with daily merchandise reveals
Disney•Pixar is launching Toy Story 5 Roundup Reveal Week, a multi-day merchandise campaign featuring daily reveals, collaborations, toys, collectibles, apparel, and accessories tied to Pixar’s upcoming sequel.
Attractions Magazine will update this story throughout the week with every major announcement, beginning April 20, 2026.
With Toy Story 5 arriving in theaters on June 19, Disney and Pixar have launched Roundup Reveal Week, a multi-day merchandise campaign featuring daily product reveals, brand collaborations, and new collectibles inspired by the upcoming sequel.
Fans can expect announcements spanning toys, apparel, accessories, home goods, collectibles, and limited-edition partnerships throughout the week.
What is Roundup Reveal Week?
Roundup Reveal Week appears to be Disney’s first coordinated consumer products push for “Toy Story 5,” beginning roughly two months before the film’s theatrical debut.
The “Roundup” name is likely a reference to Woody’s Roundup, the in-universe television series introduced in “Toy Story 2,” suggesting Woody, Jessie, and classic franchise nostalgia may play a major role in this campaign. We’ve seen this in action with Jessie’s Roundup coming to Frontierland at Magic Kingdom.
This mirrors Disney’s recent strategy for major franchises, including “The Mandalorian and Grogu,” which has already seen merchandise momentum build well ahead of its theatrical launch.
For “Toy Story 5,” the merchandise rollout may also provide early hints about:
- Which characters are central to the film
- How new characters like Lilypad and Smarty Pants are marketed
- Whether “toys vs. technology” themes appear in product design
Where reveals are expected to appear
Disney says announcements will roll out across official social channels including Pixar, Disney Family, and Disney Style. Additional reveals may also surface through retail partners and licensed brands.
Fans should watch for announcements tied to:
- shopDisney / Disney Store
- Major toy retailers
- Fashion labels
- Collectible companies
- Fast food or family dining tie-ins
- Sports and event partnerships
Ahead of reveal week, Pixar characters are coming to the Disney Lorcana card game for the first time.
Courtesy of Disney
We’ve reported on the limited-time Disney Story experience happening this summer. And we know to expect some movie theater exclusive items as we’ve seen with “The Mandalorian and Grogu” merchandise collection, and the Burger King toys.
Live updates
April 20: Campaign officially begins
Roundup Reveal Week starts Monday, April 20, 2026. Disney previously teased daily reveals and collaboration announcements.
What to watch for: first-day drops often focus on apparel, broad-audience items, or a flagship partner reveal rather than niche collectibles.
Potential first clues about character focus
If Woody appears first, that would reinforce marketing that emphasizes the original trio. If Buzz or Jessie leads the reveals, Disney may be signaling a different center of gravity for “Toy Story 5.”
We’ve seen Buzz and Jessie as the center of the Cool Kids’ Summer campaign so far, which joins the lineup of Toy Story experiences at Walt Disney World.
Launching two months before release suggests Disney expects a substantial retail program, not just a small social media stunt. Stay tuned as we update this story throughout the week.
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