(Live updates) “Toy Story 5” Roundup Reveal Week with daily merchandise announcements
Disney•Pixar is launching Toy Story 5 Roundup Reveal Week, a multi-day merchandise campaign featuring daily reveals, collaborations, toys, collectibles, apparel, and accessories tied to Pixar’s upcoming sequel.
Attractions Magazine will update this story throughout the week with every major announcement, beginning April 20, 2026.
With “Toy Story 5” arriving in theaters on June 19, Disney and Pixar have launched Roundup Reveal Week, a multi-day merchandise campaign featuring daily product reveals, brand collaborations, and new collectibles inspired by the upcoming sequel.
Fans can expect announcements spanning toys, apparel, accessories, home goods, collectibles, and limited-edition partnerships throughout the week.
What is Roundup Reveal Week?
Roundup Reveal Week appears to be Disney’s first coordinated consumer products push for “Toy Story 5,” beginning roughly two months before the film’s theatrical debut.
The “Roundup” name is likely a reference to Woody’s Roundup, the in-universe television series introduced in “Toy Story 2,” suggesting Woody, Jessie, and classic franchise nostalgia may play a major role in this campaign. We’ve seen this in action with Jessie’s Roundup coming to Frontierland at Magic Kingdom.
This mirrors Disney’s recent strategy for major franchises, including “The Mandalorian and Grogu,” which has already seen merchandise momentum build well ahead of its theatrical launch.
For “Toy Story 5,” the merchandise rollout may also provide early hints about:
- Which characters are central to the film
- How new characters like Lilypad are marketed
- Whether “toys vs. technology” themes appear in product design
Where reveals are expected to appear
Disney says announcements will roll out across official social channels including Pixar, Disney Family, and Disney Style. Additional reveals may also surface through retail partners and licensed brands.
Fans should watch for announcements tied to:
- shopDisney / Disney Store
- Major toy retailers
- Fashion labels
- Collectible companies
- Fast food or family dining tie-ins
- Sports and event partnerships
Ahead of reveal week, Pixar characters are coming to the Disney Lorcana card game for the first time.
Courtesy of Disney
We’ve reported on the limited-time Disney Story experience happening this summer. And we know to expect some movie theater exclusive items as we’ve seen with “The Mandalorian and Grogu” merchandise collection, and the Burger King toys.
Live updates
April 20: Campaign officially begins
Roundup Reveal Week starts Monday, April 20, 2026. Disney previously teased daily reveals and collaboration announcements.
Mattel unveils new Toy Story 5 toy line
Disney and Pixar are expanding their longtime partnership with Mattel for “Toy Story 5,” launching a major new merchandise line ahead of the film’s June 19 theatrical release. Inspired by the movie’s reported “toys vs. tech” storyline, Mattel says the collection blends classic characters with new technology-driven play features.
Leading the lineup are Ultimate Action Buzz and Woody figures featuring animatronics, voice features, clap and pose recognition, and the ability to interact when placed near one another. The wider collection also includes Jessie, Bullseye, plush, role-play toys, Hot Wheels sets, UNO, and more products arriving this spring.
April 21: Lilypad toy revealed by LeapFrog and new LEGO sets
One of the biggest Roundup Reveal Week announcements so far is the first real-world toy based on newcomer Lilypad. Created by LeapFrog, the interactive learning tablet turns the film’s new tech-themed villain into a kid-friendly educational toy featuring character audio, moving hands, sound effects, and built-in activities.
The reveal is a fitting tie-in for a movie expected to center on toys competing with children’s growing interest in electronics.
Also, LEGO is joining the Toy Story reveal wave with three new sets launching May 1, 2026, including the standout Slinky Dog bookends, a Pizza Planet Alien Rocket Ride, and a buildable Lotso figure. Prices range from $39.99 to $149.99, so fans have multiple ways to add Pixar favorites to their shelves just as excitement continues to build for “Toy Story 5.”
Image from LEGO.com
April 22: Pop Mart blind box “Toy Story 5” set
Toy Story 5 merchandise continues to roll out as Pop Mart unveils its new Andy’s Room Series Scene Sets blind box collection. The lineup features fan favorites like Woody, Buzz Lightyear, Jessie, Bullseye, and Forky, along with several brand-new mystery characters from the upcoming Pixar sequel.
April 23: Kellogg’s cereal prizes
Kellogg’s is bringing back toys in cereal boxes as part of a new promotion for Disney and Pixar’s “Toy Story 5.” Specially marked boxes of select cereals are expected to hit shelves nationwide starting April 26.
Character focus
The entire gang got the spotlight earlier this week, and now some of the newer characters are getting their turn. We’ve seen Buzz and Jessie as the center of the Cool Kids’ Summer campaign so far, which joins the lineup of Toy Story experiences at Walt Disney World.
Launching two months before release suggests Disney expects a substantial retail program. Stay tuned as we update this story throughout the week.
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