Butterbeer Season 2026 returns with new snacks, Universal treats, global activations, and 25 Years of Magic celebrations worldwide.
The new Butterbeer Waffle debuts for Butterbeer Season 2026 at Universal Orlando Resort, joined by new cupcakes, cookies, and candy apples.
Even die-hard Harry Potter fans might not know all the ins and outs of The Wizarding World of Harry Potter at Universal Orlando Resort.
The first-ever Universal Beijing Resort Spring Carnival will feature festive characters, food, dancing, and more from March 30 through May 26, 2024.
The wildly popular DLP game, Minecraft, has now taken its blocky world to Universal Destinations & Experiences around the world.
Universal Beijing Resort Winter Holiday returns from Nov. 30, 2023, to Jan. 7, 2024, with all-new immersive experiences.
For #JurassicJune, Universal theme park fans can experience Jurassic fun in Orlando, Hollywood, and Beijing in honor of 30 years since “Jurassic Park” first appeared in theatres.
Bob Dennis is the Senior Director of Resort Development for Global Creative Placemaking at Universal Beijing Resort.
Universal Parks & Resorts will become Universal Destinations & Experiences, highlighting the company’s diverse offerings.
A new collection of Wizarding World of Harry Potter interactive wands will be choosing wizards at Universal theme parks worldwide.
